Marketing audit and planning

Many organisations grow over a period years without ever having a clear marketing strategy but when the time inevitably arises that an organisation needs to address marketing seriously, it can be difficult to know where to start.

Alenea can provide your institution with a marketing audit which defines your current marketing status, recommends how your existing marketing activities can do more to support your business and recommends how to use marketing to grow your custom and increase your business.

Once you have reviewed your audit, Alenea can then go ahead with preparing your full, long-term marketing plan. This will be managed in close consultation with your own management team to ensure we all have the same vision of your future. If you are not completely sure that you need to review your current marketing, you should consider whether: